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Discover How Blogging Can Make Your Business Soar
By Jason Pearson | April 9, 2008
Have you thought about blogging, but just haven’t dove into it yet? What are you waiting for? Blogging is probably one of the best ways to promote anything. Whether you are promoting an affiliate product, a service, or simply yourself, you need to start a blog. In fact, if you already have a business going, but you aren’t blogging yet, you need to get one started yesterday. That is how crucial it can be to your success online..
There are many ways to go about blogging, and I feel that it is important to save those advertising dollars and blog for free if you can. There are many blog sites out there that will help you with your endeavor to promote your heart out. Blogger and Word Press are just a couple out of many different sites, but these two are my personal favorite.
Once you start a blog, it doesn’t mean that you are done and don’t have to do anything to maintain it. In order to reach a high search engine status, you must be posting to your blog at least weekly. In some cases, if you have your own domain name, you can post every day if you want. Just remember that the more you post to your blogs, the more exposure it will get at the places you want.
I’ve heard it time and time again - "But Jason, I don’t know what I would write about that often." My answer - What are you promoting? When you know what you are promoting, you should have a wide resource to get information from. If you are promoting a product, you can do all kinds of research on that product. In fact, if you are selling an affiliate product, often times, the affiliate site will give you a knowledge page with it outlining everything you need to know about the product in order to help people out.
If you are promoting a product for dogs, but you don’t happen to know much about dogs, it is a good idea to find forums or chat rooms by dog owners. Find out what people are talking about and what they know. Look at other similar websites to yours and capture some content. Of course, don’t copy any content, but this will at least give you some ground to write from.
OK, so you have your blog, now how are you going to get people to read it? A blog is no good unless you have readers, right?
If you have never heard of pinging a blog, now is the time to understand what that means. Every time you post to a blog, you need to ping that blog. You can do this by using any pinging service on the Internet, but my favorite is www.feedshark.brainbliss.com. It is one of the easiest sites to ping from and it takes you through step by step. By the way, there are really only two steps. What pinging does is it allows the search engines to be notified when you have posted new information to your blog. This is a quick way to get this to the search engines and it is also free.
Even if you don’t currently have a blog, chances are, you have read some. Do you enjoy doing that? If so, this can be another big traffic booster for your blogs. When you are reading other blogs, be sure to leave a nice comment, not spammy, and leave a link to your other blogs. This will make you a favorite with the search engines and you will get ranked higher much quicker.
If you are promoting an affiliate product, it is much easier to market a blog than it is to market the affiliate site. All people see when they see an affiliate site is a sales page. A blog is more personal and not advertising. It is important to make sure you make a distinction between the two. If your blog is promoting or advertising too much, you will lose readers. Don’t give it all away. Remember, the affiliate site will do that work for you.
If you want to know more about blogging and promoting your product or website…
Topics: Marketing |
